How Does a Winery That Uses Email Marketing Have a Leg Up Over Its Competition That Does Not?

Email marketing may not have the power to transform a glass of Arbor Mist into a glass of Chateau Mouton, but it is pretty effective at what it does. In an industry that has grown fiercely competitive in recent times, it is absolutely crucial for individual wineries to make sure a good sized audience is tasting and purchasing what they have on the menu. This calls for them to move beyond traditional methods and diversify their marketing approach. Smaller companies generally do not have the financial resources, nor the reach to appeal to a massive audience like the major national brands with huge budgets. However, they can use email marketing to garner success and maintain an edge over competitors still relying on 20th century marketing techniques.

Greater Awareness

Wineries of all sizes are starting to realize the value of using email marketing to increase awareness and gain more exposure. Though still viable in its own right, direct mail is far less prevalent in modern times. Consumers are regularly engaging on the internet and many of them expect you to be there as well. Because email is one of the internet’s most commonly used assets, it is the perfect tool for reaching a portion of the legions of consumers migrating online. Wineries that are not using this tool are missing out on a countless number of opportunities to create awareness and recognition for their brand.

Opportunity For More Sales

Email is one of the most powerful advertising platforms in existence. Businesses across numerous industries have proven just how effective it is at acquiring new customers and boosting sales. When using it as a marketing tool, wineries can bolster their business performance in a number of ways. For example, it can be used to entice customers with sales offers for products available in your online shop, attractive discount accounts, and even exclusive invitations to save money on offerings in your offline establishment. With the right execution, a winery can benefit from repeat customers who keep coming back for more.

Cost Savings

Email marketing is a technique that truly shines in the cost savings department. Promoting a business and all the products it has to offer is not necessarily cheap. This is especially true for the business that utilizes traditional methods such as print, radio, and TV advertising. Even direct mail can get very costly when you factor in expenses on paper, printing, and postage. As a virtually paper-free solution, email marketing is naturally more cost effective than direct mail and other advertising methods as well. When taking this route, a winery’s biggest expense is typically on a capable software solution or service provider, both of which tend to be pretty economical these days.

Email marketing can benefit many types of businesses and wineries are no exception. All it takes is an audience that desires your products and sound execution to gain a competitive advantage without breaking the bank. Additionally, it is a very effective way to level the playing field and maintain despite the ever looming threat of more established national brands.

Think Direct Marketing, Think Sales: 4 Ways to Guarantee a Strong Demand for Your Next Product

The success or failure of any direct marketing business is determined by one single most important factor… sales.It’s conceivable that one of the reasons responsible for the marketing gimmicks so commonly seen on television, radio, print – and other media – that are not focused on making sales, is due to the lack of confidence in the product.Knowing that there are buying customers waiting – better yet, knocking down the door – for your product would be a huge boost to confidence and wouldn’t require the “glitz and glitter” that advertising typically comes with.A natural demand for your product provides you the best opportunity to make sales faster, more frequently, and in larger quantities. So how can you tell whether or not there is enough demand for your product?Below are four important elements that will help determine the demand for your product or service:1) Need. The smartest marketing strategy along with world class copy couldn’t sell to people who don’t need your product or service. This is the number one reason people will not buy your product or service. They don’t need it! Be sure not to waste your time and money by marketing and trying to sell to those who do not need what you have. Your attempts will be met with indifference and inaction.2) Perceived value. Price and value go hand in hand. Sales and marketing is all about building value in the eyes of the consumer that far exceeds the amount of money you’re asking her to part with. If, as a direct marketer, you can accomplish this, you will have no problem selling your product. Of course, having a great product helps!3) Trust. There isn’t a person in this world who would purchase anything from any one else who they did not trust. Consumers are constantly evaluating companies that they either need or perhaps want to do business with. Through basic powers of observation, a consumer has developed that “gut feeling” that could – and many times does -cost a direct marketer the sale.4) Delivery time. Studies have shown a direct correlation between sales and the length of time it takes customers to receive their order. Obviously the faster, the more likely they are to make the purchase and vice versa. If you can get your product out the same day, or maybe an information product that is instantly downloadable, that becomes another sales point that will encourage the prospect to pull the trigger. However, if you offer same day shipping, be sure it goes out the same day.It doesn’t matter whether the business is on the Fortune 500 list or it’s your local corner store bakery. One thing they both share in common is their perpetual need to generate sales.Marketers have had a tendency to get carried away with elements of business that don’t, or cannot be proven to, have a direct connection to such needed sales. When it comes to making the sale, the pre existence of strong demand for a particular product will always tilt the scales success in your favor.

How to Know the Best Network Marketing Company

Without any doubt if you are an advocate of financial freedom or a person open to new business opportunities, chances are you have heard about multi-level marketing (MLM), direct selling, or network marketing business opportunity and your problem is to know the best network marketing company to join as there’re varieties to choose from.

You may probably have an image firmly planted in your mind of what network marketing is, based on the seemingly endless debate over whether these companies and programs are legitimate business opportunities or not. You may have been in the industry for some time, shifting from one company to the other searching for the best company to join.

This article will give you the real scoop about network marketing and how to know the best company to join in MLM. I strongly believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to any country’s youth unemployment crisis. The biggest problem in the industry is amateur networkers coming into the industry without proper training about network marketing and the leaders in the industry are not doing much to train the upcoming and aspiring network marketers.

Those who are in the industry are not willing to invest in their education to know the right way to do the business, that is why “The beauty of MLM is the low cost of entry and the bad thing in MLM, is also the low cost of entry. People fail to invest in their education once they join any MLM company and expect to be successful in the industry and once they are not getting the result they anticipated thy move to another company because the money they spent in joining the previous company is something they can forget without a fight.

If they spend a fortune to start it, they will do everything possible to make it work; they will invest in their education, give their time because the money involves cannot go down without them looking for ways to recover it. But in network marketing they expect more from the little investment and if they don’t see that in few weeks they will start screaming SCAM. One thing network marketing does is to expose you to your weaknesses and require you to address them through education or you quit. Many leave the company once that weaknesses showed up and label that company fake.

In every company business presentation the presenter will say they are the best and their distributors will go out to say the same to their prospects. I will not blame them for that as any company that puts money in your pocket is the best company to you. To be successful in any network marketing company require a renewal of your mind, you must have a positive mental attitude towards network marketing.

I cannot list a number of Good network marketing companies, below are some of the factors that make up a good network marketing company and it will help you choose wisely.

Check The Registration and Ranking Status: In the Network Marketing and Direct Sales industry there is an organization called the Direct Selling Association (DSA) http://www.DSA.org. There are thousands of Network Marketing Companies in the world, only about 200 or a few more of them are registered with DSA. The reason is because every member company must abide by high strict business ethics given by the organization which include on how they deal with their distributors. It does not mean that any other company that is not registered with them is not legit, but you will be on the safe side working with a company registered with them because they belong to a regulatory body that check-mate their excesses. For ranking check mlmrankings.com and businessforhome.org search on the company to know if they have been featured or rank on these sites. Check an honest review of the company through Goggle and YouTube to know what distributors and online network marketing coaches and writers have been saying about the company. I know there are companies out there with good intentions that are not registered with DSA, so explore every other means below to make your choice.

How old is the company in business?

You may hear terms like “ground floor company” or “start-up opportunity”. This entirely means the company is brand new. Statistics show that high percentage of new companies fail within their first five years because they are still in their formation stage. Every company started new and those that play the gamble of joining at the formation 5 years are the one reaping most of the dividend today therefore If you are OK with joining a new company in hopes that it will still be around after five years and you are one of the few that “got in early” then this should not be a problem for you.

Check the Integrity of the Management Team. If the company is relatively new and you want to go ahead with it, check the integrity of the management team, the experience of the CEO and the team in Network Marketing Industry, their backgrounds and reputations. How many years’ experience they have in the industry and have they been successful in other companies in the network marketing industry. Their experience will help them shape the company to last a very long time than a money bag that just want to take advantage of the industry to amass wealth.

If you can, talk to people that are currently involved with the company. Ask the person that is presenting the business opportunity to you if they can introduce you to other members, preferably members not in their team and listen to their stories about their real life experience with the company.

Check Their Products or Services: This is a business, and just like if you were running a franchise or a storefront you must take a franchise of a product you know you can sell easily. Find out the features and benefits of their products to see if it will meet the need of the people you want to introduce into the business and those that will be your customers, will they use it and need more of the products?

Examine the Compensation Plan. Compensation plans come in all shapes and sizes. Some are extremely complex to understand and others are very simple. You must know how fair and generous the overall distribution is. This is really important as the pay plan represents exactly how you’ll get paid–or not get paid. If you don’t understand the pay plan how are you supposed to know how much effort will be required for a certain level of pay?

Sincerely Compensation explanation is complex subjects that cannot be explain fully in this article, even when you are explaining a simple compensation plan, but you must know the basis before starting your own network marketing business.

There are five types of compensation plans used in Network Marketing industry, with many variations of each. There is probably no one plan that is perfect or right for everyone at every time. What may be the best plan for you today could change due to regulations, your experience in the industry and/or the type of product, even new technology. And, it’s those variations that can make the difference.

Let’s take a look at the 5 different types of plans in their most basis forms, they are…

Stair Step Break A Way {Board Breaking etc)
Uni-Level
Matrix
Australian
Binary
Most new aspiring network marketing business owners always ask, which of these network marketing compensation plans is best. There is no one sentence that fits the answer to this question. It depends a lot on your personality and what you want to achieve from your network marketing business. The thing to remember is that, apart from retail profit where applicable, a network marketing compensation plan pays you for a combination of product sales and sales management. So if you are more of a traditional salesperson who can move tons of products, it may be advisable to go with the company that pays more for product sales than for managing sales teams. If you really want to make it big in network marketing, study the compensation plan of any company before signing up.

Online Marketing: Make sure the company policy allows you to utilize the internet as a marketing tool and they must have system in place that will help you do that, such as your replicated website, online payment system, online product delivery system etc. People are utilizing the internet as their main marketing tool because of the automation on the internet that has allowed a much more consistent method of following up.

The only reason why some companies don’t accept online marketing is due to people who utilize it to spam and that can give a very bad reputation not only to the distributor, but also to the company you’re working with.

In conclusion, the best company in network marketing is the one that has a realistic pay plan, which is a compensation plan where the incentives given to members are achievable by the company through their product and services. You must also take notice of some of the points listed above to make your choices.