Are You Using Marketing Contests to Drive More Leads to Your Business?

Are you using a marketing contest from time to time to generate more leads to your business? Marketing contest can be a great way to increase the exposure to you and your business in a much more intrigue and unique way.

This is happening because:

  • It contain a prize within in.
  • can offer a great value to its participants or winners.
  • It is time limited.

So all those are increasing the opt-in rates to your landing pages and give you more exposure. The contest can be run as a joint venture by few marketers that use it in a collective form to benefit from it all together or by a top marketing leader that can offer much more incentives to the involved winning participants.

These incentives can include:

  • Free tickets to events (such a self growth, success and etc.)
  • Free training materials.
  • Free or limited time access to marketing system or alike.
  • Free consultation or mastermind sessions.
  • and so forth…

I’m sure you can think of many more creative ideas to go along with this. A good point to take into consideration here is to layout an inviting video on the landing page that gives quite enough information from one hand and kind of appealing offer from the other hand so that it will cause curiosity to the visiting people of the site and make them register to get more detailed information.

As final note: You need to pay attention not to exaggerate with putting out contests all the time so people wont get the impression that this is your main concern.

So You Think You Know Email Marketing?

Email Marketing can be the most powerful advertising and marketing tool out there. It is quick, efficient and cost effective, if done in the right way. If done properly, you can cut costs by saving on postage, advertising and so on. You can also evade the stress of whether or not users will come across your ad or content and actually connect with you. Email marketing allows you to directly connect with online users in many ways shape and forms.

There are many types of email marketing, the two main types being Opt-in Marketing and Third Party Marketing

Opt In marketing may take longer to achieve results, but it is well worth the wait. Customer lists are created organically through subscriptions and comment card and will result in your list being honest and useable. Your audience in this instance will want to hear from you and will interact more frequently with your content and business.

Third Party Marketing can be considered a little more tricky and unreliable. Third Party Marketing is when you purchase email lists from third parties. There are a number of factors that will affect the results of such a campaign, including the quality of the list you purchase and the users connection with your product or service.

Once you have figured out what marketing type you wish to go with, you must start looking at the key elements of your strategy.

1.) PLAN

Start from the bottom and work your way up. Make your plan and highlight in it:

Budget
Demographics
Geographical locations
When it comes to email marketing there is no ‘one size fits all’ and you must be clear from the beginning where exactly you want to take your campaign and how you wish to run it. Take into consideration what type of emails you wish to send, where you will send them and when they will be sent. Do you wish to start by simply advertising? Offering information about a specific service or product? Or, do you wish to begin by getting down to the ‘nitty gritty’ and sending out those greatly appreciated and received promotional codes?

2.) CONTENT

It goes without saying that in order to grab the readers attention, our content must be interesting and engaging. It must be relevant, informative and of the highest quality. Getting it just right is what is needed here, writing too much or too little can be dangerous and fatal to your campaign. Give your email a clear heading, make it stand out from the others and ensure that the content itself does not bombard or starve the user.

3.) DESIGN

When coming up with a design for your email, it is vital that you are aware of the common traps that most fall into. Creating the perfect design for your email marketing campaigns does not mean including as many eye-catching and colourful banners and pictures as possible, it is about being clear and concise! Many forget that most email users are using their mobiles and that the layout and design of an email is displayed completely different on a mobile than a desktop. Another thing that you must pay attention to is the use of images. Images are not automatically displayed on an email, therefore it is of utmost importance that we do not rely merely on images to engage the reader and call them to action. The images that we use must simply add to the content that we have added textually. Last but not least, the most important part of our design is the call to action. Where we will place our call to action will be the difference between our emails having the effect we desire, or completely flopping. The call to action should be placed at the top of the email or somewhere where is it clearly visible and must draw the readers attention, this is after all the whole purpose of the email.

4.) CODE

It is advisable here to use HTML code. Many email services still do not support CSS layout and let’s face it, we do not want to run the risk of our emails becoming disabled when they reach the inbox. You may be using an email blast programme that allows you to simply input your text / content into their pre-designed and coded formats, or you may wish to pay for the extra service of a custom design. Either way, make sure you code your email in the correct and most user-friendly way.

5.) TESTING

It goes without saying that your email has to be tested before it is sent out, we can hardly send out thousands of emails without knowing how they will look and work first. You should always check the following most important parts:

Visual aspect – Look at your email through the end user’s eyes: How does it look? Is it what you expected? Is the layout clear? Can all banners and text be seen?
Headline – How does it look in your inbox? Does it stand out? Would you open it?
Content – Is your call to action where it’s supposed to be? Will it actually call people to action? Is your address and contact information visible? If someone wants to unsubscribe, can they clearly find the link to do so?
6.) KEYWORDS

Keywords can grab the attention of the reader, or they can get your email spammed. When writing, we automatically use some words without thinking, but when writing our subject line we must be careful not to use specific keywords that may be picked up as spam. The list of keywords that can trigger spam filters to spam our mail is unfortunately quite long, here are a few examples of words to avoid using:

As seen on
Guarantee
Buy Direct
Clearance
The spam filter will add up the amount of ‘spammy’ keywords you have used and then decide on whether your mail is spam or not, so choose your words wisely.

Beginning Real Estate Investors Spend Too Much Time Doing Direct Mail Marketing

The starting investor spends an inordinate amount of time preparing and mailing each marketing campaign. From the outset, a successful campaign requires foresight into which market segments have higher potential for lead conversion. Once determined, the marketer needs to get access to a marketing list, cleanse the data, and then prepare a mail merge campaign for distribution. Lastly, they convert the campaign to hard copy, stuff and mail the completed letters to the prospects. Startups can handle this process for smaller campaigns but quickly find that it is not scalable precisely when attempting to grow their business.

The new investor, having no staff, is often times responsible for each aspect of the business. The challenge is any time spent doing marketing is time not spent doing directly profitable activities like lead conversion. To add further pressure, many have day jobs, which can limit the amount of time available to work on the business. While the established investor might source the lower value activities to a third party or member of their team, the starting investor does not always have the capital or experience to do so.

It is critically important for business owners to begin simplifying and automating any routine tasks in their business so that they can focus their time and energy on value added activities. To simplify they should streamline decisions and manual effort through processes and by leveraging external sources. When starting out it is both cost effective and conservative to work in the business alone. However, long-term growth achieved when the owner is working in their strengths and on revenue generating activities.

There are three actions to reduce marketing time and improve business growth and scalability. The first is leveraging market trend information to high-grade the process of choosing a target market segment. Investors should plug themselves into a local real-estate investors association and identify on-line sources for market insights. This will minimize the time spent on the front-end of each marketing cycle to determine where it is best to expand.

Next, it is important to simplify the data-gathering and preparation practices. Many of the online marketing data sources provide complex and expensive tools, which provide flexibility but then take it away by requiring the user to subset their data in awkward ways to fit within their marketing budget. After the data is gathered, the more manual and detail intensive task is data cleansing. The perceptive investor simplifies the reoccurring data gathering and cleansing tasks through easy and low-cost means. Finally, the task of preparing the mail campaign for distribution should be outsourced as soon as possible as it is the single biggest time sink and is not scalable without assistance.

Taking these steps will greatly minimize the time-spent marketing and leave more time for profit generating tasks such as working with and converting leads. Automating and simplifying is an important step to improving the scalability of business operations and preparing for business growth and expansion.