So You Think You Know Email Marketing?

Email Marketing can be the most powerful advertising and marketing tool out there. It is quick, efficient and cost effective, if done in the right way. If done properly, you can cut costs by saving on postage, advertising and so on. You can also evade the stress of whether or not users will come across your ad or content and actually connect with you. Email marketing allows you to directly connect with online users in many ways shape and forms.

There are many types of email marketing, the two main types being Opt-in Marketing and Third Party Marketing

Opt In marketing may take longer to achieve results, but it is well worth the wait. Customer lists are created organically through subscriptions and comment card and will result in your list being honest and useable. Your audience in this instance will want to hear from you and will interact more frequently with your content and business.

Third Party Marketing can be considered a little more tricky and unreliable. Third Party Marketing is when you purchase email lists from third parties. There are a number of factors that will affect the results of such a campaign, including the quality of the list you purchase and the users connection with your product or service.

Once you have figured out what marketing type you wish to go with, you must start looking at the key elements of your strategy.

1.) PLAN

Start from the bottom and work your way up. Make your plan and highlight in it:

Budget
Demographics
Geographical locations
When it comes to email marketing there is no ‘one size fits all’ and you must be clear from the beginning where exactly you want to take your campaign and how you wish to run it. Take into consideration what type of emails you wish to send, where you will send them and when they will be sent. Do you wish to start by simply advertising? Offering information about a specific service or product? Or, do you wish to begin by getting down to the ‘nitty gritty’ and sending out those greatly appreciated and received promotional codes?

2.) CONTENT

It goes without saying that in order to grab the readers attention, our content must be interesting and engaging. It must be relevant, informative and of the highest quality. Getting it just right is what is needed here, writing too much or too little can be dangerous and fatal to your campaign. Give your email a clear heading, make it stand out from the others and ensure that the content itself does not bombard or starve the user.

3.) DESIGN

When coming up with a design for your email, it is vital that you are aware of the common traps that most fall into. Creating the perfect design for your email marketing campaigns does not mean including as many eye-catching and colourful banners and pictures as possible, it is about being clear and concise! Many forget that most email users are using their mobiles and that the layout and design of an email is displayed completely different on a mobile than a desktop. Another thing that you must pay attention to is the use of images. Images are not automatically displayed on an email, therefore it is of utmost importance that we do not rely merely on images to engage the reader and call them to action. The images that we use must simply add to the content that we have added textually. Last but not least, the most important part of our design is the call to action. Where we will place our call to action will be the difference between our emails having the effect we desire, or completely flopping. The call to action should be placed at the top of the email or somewhere where is it clearly visible and must draw the readers attention, this is after all the whole purpose of the email.

4.) CODE

It is advisable here to use HTML code. Many email services still do not support CSS layout and let’s face it, we do not want to run the risk of our emails becoming disabled when they reach the inbox. You may be using an email blast programme that allows you to simply input your text / content into their pre-designed and coded formats, or you may wish to pay for the extra service of a custom design. Either way, make sure you code your email in the correct and most user-friendly way.

5.) TESTING

It goes without saying that your email has to be tested before it is sent out, we can hardly send out thousands of emails without knowing how they will look and work first. You should always check the following most important parts:

Visual aspect – Look at your email through the end user’s eyes: How does it look? Is it what you expected? Is the layout clear? Can all banners and text be seen?
Headline – How does it look in your inbox? Does it stand out? Would you open it?
Content – Is your call to action where it’s supposed to be? Will it actually call people to action? Is your address and contact information visible? If someone wants to unsubscribe, can they clearly find the link to do so?
6.) KEYWORDS

Keywords can grab the attention of the reader, or they can get your email spammed. When writing, we automatically use some words without thinking, but when writing our subject line we must be careful not to use specific keywords that may be picked up as spam. The list of keywords that can trigger spam filters to spam our mail is unfortunately quite long, here are a few examples of words to avoid using:

As seen on
Guarantee
Buy Direct
Clearance
The spam filter will add up the amount of ‘spammy’ keywords you have used and then decide on whether your mail is spam or not, so choose your words wisely.

What Is Expense Tracking Software ?

You can enter all your transactions in the current time, pay commissions, and provide advice on the best expense tracking program and how you can cut down costs with this no-cost software. Improve the speed of processing orders by eliminating duplicate information The process will be much more smoothly after charges are taken from customers’ credit cards and channeled to specific accounts, as well as identifying important information by the expense tracker software.

A lot of people are interested in knowing how to earn money using cost management programs’. It’s true that you won’t be able to earn a lot of money unless your proficient in managing the customers who are using your service. Management of expenses is crucial for those who run an enterprise that is small. One mistake can cost you everything. Small-scale companies need every piece of help they can get to keep their costs low while still making money.

The expense reporting software that is free online is a great value. Shareware and freeware expense tracking software is available for download from numerous websites. Some provide free trials and restricted versions of full version software while some cost a one-time charge. Free programs all include features , while others do not offer any features whatsoever.

Before downloading the free expense management software, make sure that it matches your company’s needs. You require a software that will manage your purchases, sales timekeeping, payroll and other expenses. If you run a big enterprise with several departments then it is advisable to think about accounting software that includes the ability to manage inventory and orders. If you are a small business with just one or two departments, you’ll want to consider an easy expense tracking program which allows you to enter the details of expenses into a custom report.

The software for Expense allows you to input information about your products or services, and then create an expense report customized to your needs that you can use to track your entire bill. You can input information like the cost of each item and the total cost of the project in question, quantity of times that the product was ordered and the total quantity sold, and the average price for sales over time. The reports can be customized made to include details about the items purchased by employees on the date of purchase. Other information could include the prices for an exact item over time, total quantity of units sold per month, the average number of customers that a store has each month, and other details. These data will aid in managing expenses and increase the profits of your business.

If you’re not keen to type in the numbers manually It’s a good idea to think about using a printable receipt software. It’s the best help for free of this software that you can find. All you have to download is the receipt printer program on the Internet and you’re good to go. It’s the most efficient method of tracking every expense and one that will allow you to maintain a the appearance of a well-designed financial statement.

Are You Using Marketing Contests to Drive More Leads to Your Business?

Are you using a marketing contest from time to time to generate more leads to your business? Marketing contest can be a great way to increase the exposure to you and your business in a much more intrigue and unique way.

This is happening because:

  • It contain a prize within in.
  • can offer a great value to its participants or winners.
  • It is time limited.

So all those are increasing the opt-in rates to your landing pages and give you more exposure. The contest can be run as a joint venture by few marketers that use it in a collective form to benefit from it all together or by a top marketing leader that can offer much more incentives to the involved winning participants.

These incentives can include:

  • Free tickets to events (such a self growth, success and etc.)
  • Free training materials.
  • Free or limited time access to marketing system or alike.
  • Free consultation or mastermind sessions.
  • and so forth…

I’m sure you can think of many more creative ideas to go along with this. A good point to take into consideration here is to layout an inviting video on the landing page that gives quite enough information from one hand and kind of appealing offer from the other hand so that it will cause curiosity to the visiting people of the site and make them register to get more detailed information.

As final note: You need to pay attention not to exaggerate with putting out contests all the time so people wont get the impression that this is your main concern.