What You Need to Know Before Starting a Direct Selling Business

What Company Is Best For You

When deciding if a direct sells business is right for you, there are many options to consider. There are a lot of reputable companies out there that will enable you to make a nice commission income for selling their products. While some companies might be a perfect fit for what you’re looking for, some companies might not be so helpful. So, how do you decide which company is best for you?

Don’t Be Afraid To Ask Questions

When searching for the best direct sales company for you, the best advice would always be to ask questions. Don’t be afraid to ask questions and do your research. Here are a few questions you could ask before taking that leap into a new direct sales business venture.

1. How much money will you make? Beware of the get rich quick schemes and companies that promise you will make thousands of dollars in your first week. It takes time to build anything of worth, and your direct sales business is no different.

2. Do I have to meet sales quotas? Sales quotas are mandatory with some companies that you sell a certain amount of product within a certain timeframe. If you are not very experienced in sales, this can be very stressful for many people and can cause many to leave a company.

3.What are some consultant success stories? Getting the testimonies of other consultants or reps that have been in the business for over 1 year is a great way to gauge the success of a business. Is there a large turnover rate with reps? What advice can other reps give you to help your business grow?

4. Is training provided? When starting a direct sales business, training is the key to your success. Ask if training is available to you and how often will you will receive it. Be sure to question if training is free or will it cost you extra. What about support? Do they have a consultant’s support group or are you on your own to figure it out?

5. Is their plan based on multi-level marketing? Multi-level marketing or MLM is a strategy in which the reps get paid for their sales as well as the sales of their team members or those they recruit to the business.

6. Are there any monthly charges? This is a very important question to ask. Are you required to pay for products each month, shipping cost, training cost, hidden fees, sales quota fees or late charge fees? Be sure to count up the cost before you set out to build your new business venture.

7. Are there any contracts? With some companies, If you decide the business is no longer for you, are you penalized for terminating your membership. You are required to sign a binding contract with the company stating that for a certain amount of time, you will continue to pay the monthly fees regardless of if you are an active rep or consultant.

Most people start their own business so they can have flexible hours, be their own boss and the supplement or replace their income. Patience is a virtue that many try to skip. Business building takes time, patience and hard work. Keep your real goals and mind when you are evaluating the companies out there. And remember to ask questions!

Beginning Real Estate Investors Spend Too Much Time Doing Direct Mail Marketing

The starting investor spends an inordinate amount of time preparing and mailing each marketing campaign. From the outset, a successful campaign requires foresight into which market segments have higher potential for lead conversion. Once determined, the marketer needs to get access to a marketing list, cleanse the data, and then prepare a mail merge campaign for distribution. Lastly, they convert the campaign to hard copy, stuff and mail the completed letters to the prospects. Startups can handle this process for smaller campaigns but quickly find that it is not scalable precisely when attempting to grow their business.

The new investor, having no staff, is often times responsible for each aspect of the business. The challenge is any time spent doing marketing is time not spent doing directly profitable activities like lead conversion. To add further pressure, many have day jobs, which can limit the amount of time available to work on the business. While the established investor might source the lower value activities to a third party or member of their team, the starting investor does not always have the capital or experience to do so.

It is critically important for business owners to begin simplifying and automating any routine tasks in their business so that they can focus their time and energy on value added activities. To simplify they should streamline decisions and manual effort through processes and by leveraging external sources. When starting out it is both cost effective and conservative to work in the business alone. However, long-term growth achieved when the owner is working in their strengths and on revenue generating activities.

There are three actions to reduce marketing time and improve business growth and scalability. The first is leveraging market trend information to high-grade the process of choosing a target market segment. Investors should plug themselves into a local real-estate investors association and identify on-line sources for market insights. This will minimize the time spent on the front-end of each marketing cycle to determine where it is best to expand.

Next, it is important to simplify the data-gathering and preparation practices. Many of the online marketing data sources provide complex and expensive tools, which provide flexibility but then take it away by requiring the user to subset their data in awkward ways to fit within their marketing budget. After the data is gathered, the more manual and detail intensive task is data cleansing. The perceptive investor simplifies the reoccurring data gathering and cleansing tasks through easy and low-cost means. Finally, the task of preparing the mail campaign for distribution should be outsourced as soon as possible as it is the single biggest time sink and is not scalable without assistance.

Taking these steps will greatly minimize the time-spent marketing and leave more time for profit generating tasks such as working with and converting leads. Automating and simplifying is an important step to improving the scalability of business operations and preparing for business growth and expansion.

Experiential Marketing Trends Expected To Dominate In The Coming Days

The primary purpose that experiential marketing serves is to connect the brands with their customers by creating relevant personal memories through live experiences. What was considered to be an afterthought in traditional type marketing has now become a key component in a growing number of advertising campaigns and is predicted that this number will continue to push up in the coming days. Here are some of the trends those are expected to dominate the world of event marketing in the coming days.

As modern event marketing technology primarily focuses on meaningfully impressing the customers for real conversions that a brand can count upon – quality is now preferred upon quantity and this focus upon quantity is certainly one of the major drawbacks of traditional type marketing techniques and methodologies. There is absolutely no doubt that traditional marketing tools can potentially reach a very large number of customers, but that hardly happens in reality and the number of potential customers actually reached could never be exactly counted. In contrast experiential marketing provides the marketers a realistic impression count that is based upon direct engagements and gives them a chance of increasing those numbers by improving the quality of the engagements. No doubt, expectations regarding the realm of this type of marketing are going up and that is certainly a challenge that experiential marketers are going to face in the coming years.

There is a major change in the behavior of the new generation of customers and as they are expected to spend more than 100 billion dollars this year they are certainly the main target for most brands. But at the same time they are also pretty choosy as customers and are certainly a lot more impulsive than the previous generations. It has now become extremely important for modern event marketing strategies to consider the fact that these Gen Y customers are also more inclined to become a part of a brand if they are provided with a chance of direct interaction and naturally more emphasis should be put upon experience as a necessary and primary marketing tactic for the companies. This year experts are also expecting to see increased collaboration between experiential marketing and public relation companies as creating a better awareness and growing popularity of social media platforms is also heavily contributing to this technological evolution.

If we consider our personal experiences and also the way the industry is currently moving on, experiential marketing is expected to be the new form of market research in the coming days. As marketers and brand ambassadors will be directly interacting with the consumers – quickly gathering live information from those engagements will be much easier for the companies that will play a vital role in better understanding consumer behavior in the long run. Leveraging marketers and brand ambassadors to data collection through experiential marketing campaigns is no doubt a valuable addition to modern brand and product promotion technology and in comparison to traditional research methods it is also incredibly more affordable. As a matter of fact this type of event marketing technology offers numerous new and different opportunities to real time market research and this is certainly expected to grow to higher levels in the coming days