Traffic Generation – Offline Marketing To Get More Web Visitors

Do you know what I like most about internet marketing? The fact that I can even get leads and customers to my website via offline marketing – that’s what I like. And it’s so easy! But you should know, I’ve dabbled in offline marketing before, and at first, I failed horribly.I used to work at Walmart at the time, and I poured virtually 90% of my entire paycheck every 2 weeks to fund my offline business. Would you like to know what I was doing to try and make money offline? Well, I was trying to sell products via direct mail. Nothing wrong with the strategy… the marketing plan that I had was just terrible.I bought VERY bad lists from disreputable brokers. I was being sold to and spoken to as if a used car salesman was trying to convince me to buy a lemon. And as each month passed by, I still didn’t make ANY money! Now I was at Walmart for a while, and while I was there, all I did was offline marketing. And the best result that I achieved was a phone call from a bakery inquiring about my consulting services. And that didn’t even pan out.But now that I have a successful website, and now that I do a lot of successful direct mail and offline marketing in general… I see where I went wrong. But I wasn’t off by too much. The thing is, when I discovered the internet, even though I didn’t know what I was doing, the concept just made sense.This was a new “venue” that I could use – because I was great with computers. So I understood it immediately. As years passed, my sales count started to grow and grow, and eventually, I grew it into the internet business that I have today. Targeted traffic is still the backbone of my business, and it’s something I have virtually automated really.Once I started seeing great results, I figured I’d revisit offline marketing and direct mail to try and increase my sales and profits. And guess what? This time, it WORKED! But I must admit, most of my offline marketing came from doing campaigns to my current customers. So obviously they would be the most ideal people to market to – because they already bought my products before – and they like them.If you’re going to do offline marketing to drive traffic to your website, you will need to know a few things. The first thing you need to know is that this is a great idea. The conversion rates will be higher, but… it may cost you a bit more than just regular email marketing.Next you have to understand the different kinds of ways that you can market your website offline. You can do direct mail, postcard marketing, newspaper advertising, classified advertising, purchasing ad space inside of magazines in your niche, advertorials, television advertising, and etc. There are a slew of options available to you.You should make it a point to test out offline marketing in your business today. It can only do nothing but good for you and your sales, just make sure you know what you’re doing when you begin. That’s the most important step when doing offline marketing.Good luck with your offline marketing efforts.

How to Know the Best Network Marketing Company

Without any doubt if you are an advocate of financial freedom or a person open to new business opportunities, chances are you have heard about multi-level marketing (MLM), direct selling, or network marketing business opportunity and your problem is to know the best network marketing company to join as there’re varieties to choose from.

You may probably have an image firmly planted in your mind of what network marketing is, based on the seemingly endless debate over whether these companies and programs are legitimate business opportunities or not. You may have been in the industry for some time, shifting from one company to the other searching for the best company to join.

This article will give you the real scoop about network marketing and how to know the best company to join in MLM. I strongly believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to any country’s youth unemployment crisis. The biggest problem in the industry is amateur networkers coming into the industry without proper training about network marketing and the leaders in the industry are not doing much to train the upcoming and aspiring network marketers.

Those who are in the industry are not willing to invest in their education to know the right way to do the business, that is why “The beauty of MLM is the low cost of entry and the bad thing in MLM, is also the low cost of entry. People fail to invest in their education once they join any MLM company and expect to be successful in the industry and once they are not getting the result they anticipated thy move to another company because the money they spent in joining the previous company is something they can forget without a fight.

If they spend a fortune to start it, they will do everything possible to make it work; they will invest in their education, give their time because the money involves cannot go down without them looking for ways to recover it. But in network marketing they expect more from the little investment and if they don’t see that in few weeks they will start screaming SCAM. One thing network marketing does is to expose you to your weaknesses and require you to address them through education or you quit. Many leave the company once that weaknesses showed up and label that company fake.

In every company business presentation the presenter will say they are the best and their distributors will go out to say the same to their prospects. I will not blame them for that as any company that puts money in your pocket is the best company to you. To be successful in any network marketing company require a renewal of your mind, you must have a positive mental attitude towards network marketing.

I cannot list a number of Good network marketing companies, below are some of the factors that make up a good network marketing company and it will help you choose wisely.

Check The Registration and Ranking Status: In the Network Marketing and Direct Sales industry there is an organization called the Direct Selling Association (DSA) http://www.DSA.org. There are thousands of Network Marketing Companies in the world, only about 200 or a few more of them are registered with DSA. The reason is because every member company must abide by high strict business ethics given by the organization which include on how they deal with their distributors. It does not mean that any other company that is not registered with them is not legit, but you will be on the safe side working with a company registered with them because they belong to a regulatory body that check-mate their excesses. For ranking check mlmrankings.com and businessforhome.org search on the company to know if they have been featured or rank on these sites. Check an honest review of the company through Goggle and YouTube to know what distributors and online network marketing coaches and writers have been saying about the company. I know there are companies out there with good intentions that are not registered with DSA, so explore every other means below to make your choice.

How old is the company in business?

You may hear terms like “ground floor company” or “start-up opportunity”. This entirely means the company is brand new. Statistics show that high percentage of new companies fail within their first five years because they are still in their formation stage. Every company started new and those that play the gamble of joining at the formation 5 years are the one reaping most of the dividend today therefore If you are OK with joining a new company in hopes that it will still be around after five years and you are one of the few that “got in early” then this should not be a problem for you.

Check the Integrity of the Management Team. If the company is relatively new and you want to go ahead with it, check the integrity of the management team, the experience of the CEO and the team in Network Marketing Industry, their backgrounds and reputations. How many years’ experience they have in the industry and have they been successful in other companies in the network marketing industry. Their experience will help them shape the company to last a very long time than a money bag that just want to take advantage of the industry to amass wealth.

If you can, talk to people that are currently involved with the company. Ask the person that is presenting the business opportunity to you if they can introduce you to other members, preferably members not in their team and listen to their stories about their real life experience with the company.

Check Their Products or Services: This is a business, and just like if you were running a franchise or a storefront you must take a franchise of a product you know you can sell easily. Find out the features and benefits of their products to see if it will meet the need of the people you want to introduce into the business and those that will be your customers, will they use it and need more of the products?

Examine the Compensation Plan. Compensation plans come in all shapes and sizes. Some are extremely complex to understand and others are very simple. You must know how fair and generous the overall distribution is. This is really important as the pay plan represents exactly how you’ll get paid–or not get paid. If you don’t understand the pay plan how are you supposed to know how much effort will be required for a certain level of pay?

Sincerely Compensation explanation is complex subjects that cannot be explain fully in this article, even when you are explaining a simple compensation plan, but you must know the basis before starting your own network marketing business.

There are five types of compensation plans used in Network Marketing industry, with many variations of each. There is probably no one plan that is perfect or right for everyone at every time. What may be the best plan for you today could change due to regulations, your experience in the industry and/or the type of product, even new technology. And, it’s those variations that can make the difference.

Let’s take a look at the 5 different types of plans in their most basis forms, they are…

Stair Step Break A Way {Board Breaking etc)
Uni-Level
Matrix
Australian
Binary
Most new aspiring network marketing business owners always ask, which of these network marketing compensation plans is best. There is no one sentence that fits the answer to this question. It depends a lot on your personality and what you want to achieve from your network marketing business. The thing to remember is that, apart from retail profit where applicable, a network marketing compensation plan pays you for a combination of product sales and sales management. So if you are more of a traditional salesperson who can move tons of products, it may be advisable to go with the company that pays more for product sales than for managing sales teams. If you really want to make it big in network marketing, study the compensation plan of any company before signing up.

Online Marketing: Make sure the company policy allows you to utilize the internet as a marketing tool and they must have system in place that will help you do that, such as your replicated website, online payment system, online product delivery system etc. People are utilizing the internet as their main marketing tool because of the automation on the internet that has allowed a much more consistent method of following up.

The only reason why some companies don’t accept online marketing is due to people who utilize it to spam and that can give a very bad reputation not only to the distributor, but also to the company you’re working with.

In conclusion, the best company in network marketing is the one that has a realistic pay plan, which is a compensation plan where the incentives given to members are achievable by the company through their product and services. You must also take notice of some of the points listed above to make your choices.

What Recent Holiday Retailer Traffic Tells Us About Affiliate Marketing

For anyone marketing online, it probably comes as no surprise that 2013 was another banner year when it came to holiday retail spending/buying on the web. The major leading digital business analytics firm comScore reports that between November 1st and December 31st – over $46.5 billion was spent by online shoppers. They also reported the two busiest days were Cyber Monday and the day following it, with a total of $3.15 billion spent.

For those like me who are heavily into affiliate marketing, this is one of the best times to rack up sales and earn commissions. Shoppers are simply in the right mindset to buy, and more of them are now purchasing their items and gifts online. Affiliate marketers have to take advantage of this “feeding frenzy” and get their sites or affiliate links to the forefront with extra advertising, more content creation and timely posts.

Like past years, this is the time to do that extra advertising and increase your spending. This year I did a press release each day via PRWeb during the weeks around Black Friday and Cyber Monday. I have always found it beneficial to create content that’s directly related to these shopping days, heavily promoting any discount coupons and deals from the companies which I promote with my sites. This also creates links/rankings for vital keywords in Google News and Yahoo News around those special holiday shopping events.

However, I just don’t concentrate on the search engines, I also increased my Facebook ads and Tweets to make sure I was receiving traffic from social media sites. Just like other online marketers, Google’s Panda and Penguin updates have taught me never to rely solely on just search engine traffic, it can all disappear in the blink of an eye.

That said, it should come as no surprise to anyone that 40% of traffic to retailers this holiday season, came from search engines according to Experian, a marketing services company. Apparently this traffic was down by 13% from last year, perhaps because many shoppers are using Google paid product ads to find the items they want. One also has to factor in the growing influence of social networking platforms and forums on the delivery of online traffic.

Affiliate marketers must also take advantage of these social networks with branded Twitter feeds and at least a Facebook Fan page. Highly targeted ads on Facebook can pay off, and many marketers are reporting good results. For me personally, I didn’t find my FB ads as effective at driving large amounts of traffic as press releases or even the search engines – at least not directly from Facebook but I have seen an increase in direct traffic to my site. This kind of traffic is really hard to judge, but it’s probably coming from more exposure of my brand on Facebook, Twitter and YouTube.

Done properly, one’s social media’s fan/follower/subscriber base should be a year round marketing project, building up loyal fans with relevant posts and informative content. After all, during this holiday season, one report shows a 39% jump in traffic coming from these upstream social networks and anyone doing affiliate marketing online can’t ignore these numbers. On Facebook especially, what has really worked well for me is offering handy free guides/videos to get potential buyers onto my lists and into my marketing funnels. Since everything is based on the “sharing” of content, this content can’t be too commercial, or it will turn people off instead of on to your brand.

Experian also reports that discount coupons are losing favor with the buying public, but I would have to disagree with their findings. Then again, I am a little biased because I have effectively used discount coupons in my affiliate marketing for over 10 years. During the peak holiday shopping days such as Black Friday and Cyber Monday, my promoted companies offer some of the best deals of the year and this is reflected in higher sales. Potential customers are also looking for the best deals at this time, and the affiliate marketer must take advantage.

While all this marketing may make you feel like a used car dealer wannabe, I have always thought of this as a “win-win” situation where the customer gets a great deal and the affiliate earns a small commission. From the beginning, I have always put the emphasis on providing valuable content first and the coupons/discounts as a follow-up or a bonus. If you’re an affiliate marketer and you’re not offering a coupon or discount – just keep in mind, many shoppers (online and off) are postponing their holiday buying until they see these great deals and what discounts each merchant is offering.

If you’re not gearing your online marketing to these special discounts, you may be leaving a lot of sales on the table or for other marketers to acquire. During the holiday shopping season, I simply make sure my subscribers/followers/fans know about these great bargains and we both walk away smiling. And as the above statistics show, more and more customers are turning to online retailers to get the items and gifts they want for the holidays. Affiliate marketers must simply follow the money if they want to survive in this very competitive game.