Are You Using Marketing Contests to Drive More Leads to Your Business?

Are you using a marketing contest from time to time to generate more leads to your business? Marketing contest can be a great way to increase the exposure to you and your business in a much more intrigue and unique way.

This is happening because:

  • It contain a prize within in.
  • can offer a great value to its participants or winners.
  • It is time limited.

So all those are increasing the opt-in rates to your landing pages and give you more exposure. The contest can be run as a joint venture by few marketers that use it in a collective form to benefit from it all together or by a top marketing leader that can offer much more incentives to the involved winning participants.

These incentives can include:

  • Free tickets to events (such a self growth, success and etc.)
  • Free training materials.
  • Free or limited time access to marketing system or alike.
  • Free consultation or mastermind sessions.
  • and so forth…

I’m sure you can think of many more creative ideas to go along with this. A good point to take into consideration here is to layout an inviting video on the landing page that gives quite enough information from one hand and kind of appealing offer from the other hand so that it will cause curiosity to the visiting people of the site and make them register to get more detailed information.

As final note: You need to pay attention not to exaggerate with putting out contests all the time so people wont get the impression that this is your main concern.

Add top classy look in your custom lipstick boxes

We all know that lipsticks are considered the most important product in cosmetics that enhance the beauty of the personality. So, lipstick brands need to put such fragile products in sturdy packaging. Thus, customize these lipstick boxes in appalling designs that give the surety that your product is safe. Hence, customizing companies will provide the stylish look of the boxes to fascinate the onlookers. So, make sure that every design is attractive and different from other brands.

The most demanding designs of the lip balm boxes at wholesale are gable, sleeve, display, and front and reverse end tuck boxes. they make the product prominent for the customers to at least check it once. You have to make sure that visitors are happy with your presentation style of the lipsticks. The designs must be appropriate and according to the size and shape of the product. Otherwise, it has the chance to damage your product quality.

On the other hand, quality and quantity both matters to earn the trust of your customers. So, your lipstick boxes must be sturdy and fascinating at the same time. It gives the surety that lipstick will be safe during your travel time and going anywhere. Hence, the stunning and lavish look of the boxes needs your full attention to get a positive response from the customers.

Avail the impactful packaging material that increases your lipstick demand
Every branded product demands to be put into fascinating packaging that is completely sturdy and easy to mold into different designs. Thus, packaging material that is mostly in usage to create the fascinating look of the lipstick boxes are cardboard, corrugated, and Kraft. So, select any one of the materials that give fascinating and appealing to the product.

Hence, the commendable designs and appreciative packaging give you the confidence to present yourself worldwide. Furthermore, the use of cardboard material in creating the lip balm boxes at wholesale is also appreciated because the packaging is eco-friendly, sustainable, and recyclable at the same time. So, it doesn’t do any harm to the product too. Sustainable packaging gives you the option to take the lip balm boxes wholesale to save your money on extra things.

Complementary lipstick boxes in different and elegant designs and fascinating packaging are good for your brand reputation. Meanwhile, the selection of the packaging material, designs, and colors are dependent on the customers. So, select the material wisely that is cost-effective and sturdy in appearance as well.

Customize the colorful boxes to fascinate the buyers
The importance of alluring prints on the custom lipstick boxes gives you the guarantee of customers’ attention. Hence, visitors love to buy such products that have a magical appearance and get frustrated by the dull color patterns. Make sure that you are vailing printing colors are vibrant and fascinating but not much irritating for the eyes. Don’t select many bright colors and try to select the colors according to your lipstick shades.

Hence, modern technology has made anything possible that provides you the benefit. Hence, you can get excellent color schemes by having modern printing techniques like CMYK +1PMS, CMYK+2PMS, digital, 3D/2D, and one-color schemes. So, you can select the color pattern by mixing the Pantone colors and CMYK colors to get one attractive color scheme for your lip balm boxes at wholesale. Hence, at wholesale your printing expenditures will be less as compared to the retailing system. So, invest your money wisely and get the commendable look of the boxes.

Grab the offers of customization techniques to make the packaging more enchanting
To bring the impactful look of lipstick boxes, make sure that you are availing every possible option of the customizing method to get the enchanting look of the boxes. Different customizing features are available that provide an outstanding outlook of the custom packaging. The use of silver/gold foiling makes your tagline and logo more prominent. So, select every feature according to the demand of the product.

On the other hand, the use of embossing/debossing makes the appearance of the lip balm boxes at wholesale extra-efficient. So, avails the offers of companies that provide reasonable rates and discounts on different prominent features. The use of PVC sheets on the boxes protects them from any sudden mishap. You have to select the features wisely that are suitable according to the situation of your product.

The lipstick boxes become more prominent after applying the gloss/matt lamination. Hence the purpose of lamination is to uplift the quality of the packaging. That’s, why make sure that the texture of the boxes is complementary nod appropriate that is effective for your brand. Thus, customers can select different embellishers as well like glitters and beads to make the packaging more fascinating. Grab unique designs and excel your brand in the marketing world.

What Recent Holiday Retailer Traffic Tells Us About Affiliate Marketing

For anyone marketing online, it probably comes as no surprise that 2013 was another banner year when it came to holiday retail spending/buying on the web. The major leading digital business analytics firm comScore reports that between November 1st and December 31st – over $46.5 billion was spent by online shoppers. They also reported the two busiest days were Cyber Monday and the day following it, with a total of $3.15 billion spent.

For those like me who are heavily into affiliate marketing, this is one of the best times to rack up sales and earn commissions. Shoppers are simply in the right mindset to buy, and more of them are now purchasing their items and gifts online. Affiliate marketers have to take advantage of this “feeding frenzy” and get their sites or affiliate links to the forefront with extra advertising, more content creation and timely posts.

Like past years, this is the time to do that extra advertising and increase your spending. This year I did a press release each day via PRWeb during the weeks around Black Friday and Cyber Monday. I have always found it beneficial to create content that’s directly related to these shopping days, heavily promoting any discount coupons and deals from the companies which I promote with my sites. This also creates links/rankings for vital keywords in Google News and Yahoo News around those special holiday shopping events.

However, I just don’t concentrate on the search engines, I also increased my Facebook ads and Tweets to make sure I was receiving traffic from social media sites. Just like other online marketers, Google’s Panda and Penguin updates have taught me never to rely solely on just search engine traffic, it can all disappear in the blink of an eye.

That said, it should come as no surprise to anyone that 40% of traffic to retailers this holiday season, came from search engines according to Experian, a marketing services company. Apparently this traffic was down by 13% from last year, perhaps because many shoppers are using Google paid product ads to find the items they want. One also has to factor in the growing influence of social networking platforms and forums on the delivery of online traffic.

Affiliate marketers must also take advantage of these social networks with branded Twitter feeds and at least a Facebook Fan page. Highly targeted ads on Facebook can pay off, and many marketers are reporting good results. For me personally, I didn’t find my FB ads as effective at driving large amounts of traffic as press releases or even the search engines – at least not directly from Facebook but I have seen an increase in direct traffic to my site. This kind of traffic is really hard to judge, but it’s probably coming from more exposure of my brand on Facebook, Twitter and YouTube.

Done properly, one’s social media’s fan/follower/subscriber base should be a year round marketing project, building up loyal fans with relevant posts and informative content. After all, during this holiday season, one report shows a 39% jump in traffic coming from these upstream social networks and anyone doing affiliate marketing online can’t ignore these numbers. On Facebook especially, what has really worked well for me is offering handy free guides/videos to get potential buyers onto my lists and into my marketing funnels. Since everything is based on the “sharing” of content, this content can’t be too commercial, or it will turn people off instead of on to your brand.

Experian also reports that discount coupons are losing favor with the buying public, but I would have to disagree with their findings. Then again, I am a little biased because I have effectively used discount coupons in my affiliate marketing for over 10 years. During the peak holiday shopping days such as Black Friday and Cyber Monday, my promoted companies offer some of the best deals of the year and this is reflected in higher sales. Potential customers are also looking for the best deals at this time, and the affiliate marketer must take advantage.

While all this marketing may make you feel like a used car dealer wannabe, I have always thought of this as a “win-win” situation where the customer gets a great deal and the affiliate earns a small commission. From the beginning, I have always put the emphasis on providing valuable content first and the coupons/discounts as a follow-up or a bonus. If you’re an affiliate marketer and you’re not offering a coupon or discount – just keep in mind, many shoppers (online and off) are postponing their holiday buying until they see these great deals and what discounts each merchant is offering.

If you’re not gearing your online marketing to these special discounts, you may be leaving a lot of sales on the table or for other marketers to acquire. During the holiday shopping season, I simply make sure my subscribers/followers/fans know about these great bargains and we both walk away smiling. And as the above statistics show, more and more customers are turning to online retailers to get the items and gifts they want for the holidays. Affiliate marketers must simply follow the money if they want to survive in this very competitive game.