Basic Mobile Marketing Tips for Business Owners

Marketing your company isn’t easy, especially if you are a boot strap business. First, you have to come up with a budget that is affordable and gives you a competitive advantage at the same. Then you have to develop creative content and even visual aids (sometimes). Next, you have to consider and bet on marketing avenues that will work.

One marketing avenue that always produces results is mobile marketing. If you’re not familiar with mobile marketing it is basically the use of a series of tools that reach customers directly on their mobile device. You can use the tools in the way of email, text messages or social media updates that reach consumers and potential customers directly on their cell phones. The best option that is becoming affordable to small business owners is push notifications through their own app.

According to a mobile marketing insider a business client can expect to pay as little as $100 to several thousand to start using mobile marketing tools. Now a business can have a custom mobile app designed for less then $300 and a monthly service fee of $49 per month. By managing your own custom mobile app, you are able to send unlimited push notifications without extra fees.

Businesses have the possibility to simply send a message, or they can send a link that is attached to the push notifications. Also, which is the best option to push notifications, is the ability to send an image with a customized message on it. This will surely grab your audiences attention.

Mobile marketing can be confusing. One way it is ineffective is when customers place all of their efforts in one basket. Betting on one horse in the game doesn’t blanket coverage or ensure success. If you decide to start using mobile marketing, make sure you divide up your efforts. You want to have an equal reach for email marketing to a cell phone, push notifications to a cell phone, and also incorporate social media ads and updates.

A great benefit for mobile marketing is the eco-friendly attitude your company will be promoting. Essentially, eliminating the need for direct mail pieces or print ads not only saves money but it saves the environment and gives you “gone green” status to brag about and to also help amplify your brand.

Mobile marketing is a win-win for everyone involved and shouldn’t be discounted by business owners out of pure ignorance. Understand the real costs to owning an app for your business.

Tips On Dental Marketing For 2014

Technology has brought us all closer together. There was a time when you simply used the dentist that you parents used. During that time dental marketing was simple, when a dentist went into business they usually took over the offices of an older dentists, and they simply hung their shingle out to announce their arrival at the clinic.

Today we have the ability to research dental clinics, to research the dentists, and the procedures they perform. Today dental marketing involves a lot more than simply hanging your shingle in front of your office and waiting for patients to arrive.

Today a dental clinic must employ dental marketing strategies that will bring patients into the office, build and protect their reputations, and let people know who they are, and what they do. The key to successful dental marketing is communication with the people.

A dentist must communicate with the community they are in if they want to have patients. To get this communication started a dental clinic can start a page on one of the social websites like Facebook. The dentists can invite their friends, and family, to share the page with all of their friends and family.

This strategy allows people in the community to see that the dentist is there, and to feel as if they know the dentist. When people feel that they know someone they feel more comfortable going to them with problems. You must be careful on these social pages to only post positive news, and keep all of the pictures of your personal life, off the internet.

Create a dental website that reflects who you are and what you do. Do not accept a generic dental website, you need to have pages that give people hints on how to care for their teeth. Include tips on what people should do in order to prepare for an upcoming dental procedure. Explain the different anesthetics you use and why a patient might want one more than the other. Share your knowledge with the community.

Direct email strategy can work to help you reach a lot of people. You must be careful with the direct email approach so that people do not see you as pushy. This type of campaign is best left to professionals to initiate.

You have to advertise yourself, sell yourself, and be yourself. At one time advertising was for sites, but now medical professionals must advertise so that the community sees that they have a choice in their care. Online advertising with websites is a great way to start. Direct mailing to emails can help you, and direct mailing to every address in your community can be a real attention grabber.

Develop and design flyers that explain something that is unique about your clinic. Have the flyers increase interest in dental visits by using them to explain the types of dental procedures you do. Take one oral problem that plagues many people and explain it, explain how to treat it, and explain how to prevent it. You will see an increase in patients wanting to discover if they have the condition, or that are suffering from the condition.

What Is Network Marketing? The History of Network Marketing

The concept of network marketing has been present for over 70 years now and quite a few big businesses and brands took advantage of this marketing approach to enter the marketplace. In this article I will discuss the history of network marketing that will offer you more insight and understanding of the network marketing industry.

It all begins in the late 1800′s. The idea of multi level marketing that we are aware of will be shaped way later, but this phase in time is correlated to a major change in the sales industry. Certainly salesmen have been present far before the late 1800′s since, in order for a business to gets its product to the marketplace, it needed salesmen. These salespeople typically worked as individual salesmen. In the late 1800′s the amount of dealers begun to increase speedily and another phenomena aroused: the formation of sales organizations. Some of the traders started to develop their own organization of dealers on behalf of different companies and made training available to them.

Year 1931 is an additional significant milestone in the history of network marketing. This was the year that the “party plan” was formed. This marketing tactic has been utilized by numerous network marketing distributors. The majority of people know about this marketing stratagem from the Tupperware home parties. The former vice president of Fuller Brush Company, Frank S. Beveridge, and Catherine L. O’Brien had a dream to bring sales to a home business. They gave people the opportunity to set up their own sales business with a small investment. This way Stanley Home Products was born. Some distributors advertised the goods straight to businesses and organizations in order to direct more prospects simultaneously. This line of attack (to direct numerous prospects at the same time) was rapidly changed into a home setting. The distributors were seeking people that would like to host a home party by inviting their friends and family. In this way the “party plan” was shaped. This company turned out to be an educational platform for the leaders of well-known companies in this industry (e.g. Mary Kay and Tupperware).

The plan of Stanley Home Products was the reinventing of the home based business and the invention of direct sales. But nonetheless it did not incorporate the multi level marketing aspect since there was only one parent company that permitted people to initiate a business by selling their products. There was no option for the distributors to build up their own network.

So when was network marketing or multi-level-marketing shaped? This was 14 years later in 1945 by a company called Nutrilite and their American distributors Mytinger & Casselberry. When a distributor achieved the level of 25 clients they were permitted to introduce a new distributor. With the intention of encouraging the distributor to coach a new distributor the best he could, they would give the distributor 2% over the entire sales volume of his organization once the organization counted 150 consumers.

A number of people see this as a pyramid scheme, but it is not. If we look from the standpoint of Nutrilite and Mytinger & Casselberry, they wished for selling more of their products. If one of their distributors is excellent and that distributor can coach others to increase their sales, it is valuable for the parent company. With the aim of making it advantageous for the distributors to teach other people, they offered them a commission over the entire sales volume. This arrangement can be seen as the first acknowledged network marketing compensation plan.

The motive for the expansion in the direction of network marketing lies within the fact that smaller companies were in search of a way to get their products to customers in rural areas. Multi level marketing was the answer for them.

Hereafter, progressively companies began to use the network marketing approach. Older but well-known companies are: Amway, Herbalife, Mary Kay, Pampered Chef, Avon, Jafra. There are as well numerous famous brands that approached the market via network marketing (E.g. Gillette, Avon, Colgate-Palmolive, Home Shopping Network Direct, Texas Instrument, Dupont and even AOL).

There is one significant moment in time I would like to bring up. In 1979 a decision of the court came out announcing that the network marketing compensation plan of Amway is a legitimate business opportunity and cannot be perceived as a pyramid scheme.

I will put an end to this article by offering some figures of the network marketing industry. Sales last year were over 100 billion USD. At present there are approximately 56 million people worldwide engaged in the network marketing industry. Network marketing companies activate in more than 100 countries worldwide. The last 10 years this industry expanded 90%. Well known entrepreneurs such as Robert Kiyosaki, Paul Zane Pilzer and Donald Trump are supporting the network marketing industry.