Traffic Generation – Offline Marketing To Get More Web Visitors

Do you know what I like most about internet marketing? The fact that I can even get leads and customers to my website via offline marketing – that’s what I like. And it’s so easy! But you should know, I’ve dabbled in offline marketing before, and at first, I failed horribly.I used to work at Walmart at the time, and I poured virtually 90% of my entire paycheck every 2 weeks to fund my offline business. Would you like to know what I was doing to try and make money offline? Well, I was trying to sell products via direct mail. Nothing wrong with the strategy… the marketing plan that I had was just terrible.I bought VERY bad lists from disreputable brokers. I was being sold to and spoken to as if a used car salesman was trying to convince me to buy a lemon. And as each month passed by, I still didn’t make ANY money! Now I was at Walmart for a while, and while I was there, all I did was offline marketing. And the best result that I achieved was a phone call from a bakery inquiring about my consulting services. And that didn’t even pan out.But now that I have a successful website, and now that I do a lot of successful direct mail and offline marketing in general… I see where I went wrong. But I wasn’t off by too much. The thing is, when I discovered the internet, even though I didn’t know what I was doing, the concept just made sense.This was a new “venue” that I could use – because I was great with computers. So I understood it immediately. As years passed, my sales count started to grow and grow, and eventually, I grew it into the internet business that I have today. Targeted traffic is still the backbone of my business, and it’s something I have virtually automated really.Once I started seeing great results, I figured I’d revisit offline marketing and direct mail to try and increase my sales and profits. And guess what? This time, it WORKED! But I must admit, most of my offline marketing came from doing campaigns to my current customers. So obviously they would be the most ideal people to market to – because they already bought my products before – and they like them.If you’re going to do offline marketing to drive traffic to your website, you will need to know a few things. The first thing you need to know is that this is a great idea. The conversion rates will be higher, but… it may cost you a bit more than just regular email marketing.Next you have to understand the different kinds of ways that you can market your website offline. You can do direct mail, postcard marketing, newspaper advertising, classified advertising, purchasing ad space inside of magazines in your niche, advertorials, television advertising, and etc. There are a slew of options available to you.You should make it a point to test out offline marketing in your business today. It can only do nothing but good for you and your sales, just make sure you know what you’re doing when you begin. That’s the most important step when doing offline marketing.Good luck with your offline marketing efforts.

Experiential Marketing Trends Expected To Dominate In The Coming Days

The primary purpose that experiential marketing serves is to connect the brands with their customers by creating relevant personal memories through live experiences. What was considered to be an afterthought in traditional type marketing has now become a key component in a growing number of advertising campaigns and is predicted that this number will continue to push up in the coming days. Here are some of the trends those are expected to dominate the world of event marketing in the coming days.

As modern event marketing technology primarily focuses on meaningfully impressing the customers for real conversions that a brand can count upon – quality is now preferred upon quantity and this focus upon quantity is certainly one of the major drawbacks of traditional type marketing techniques and methodologies. There is absolutely no doubt that traditional marketing tools can potentially reach a very large number of customers, but that hardly happens in reality and the number of potential customers actually reached could never be exactly counted. In contrast experiential marketing provides the marketers a realistic impression count that is based upon direct engagements and gives them a chance of increasing those numbers by improving the quality of the engagements. No doubt, expectations regarding the realm of this type of marketing are going up and that is certainly a challenge that experiential marketers are going to face in the coming years.

There is a major change in the behavior of the new generation of customers and as they are expected to spend more than 100 billion dollars this year they are certainly the main target for most brands. But at the same time they are also pretty choosy as customers and are certainly a lot more impulsive than the previous generations. It has now become extremely important for modern event marketing strategies to consider the fact that these Gen Y customers are also more inclined to become a part of a brand if they are provided with a chance of direct interaction and naturally more emphasis should be put upon experience as a necessary and primary marketing tactic for the companies. This year experts are also expecting to see increased collaboration between experiential marketing and public relation companies as creating a better awareness and growing popularity of social media platforms is also heavily contributing to this technological evolution.

If we consider our personal experiences and also the way the industry is currently moving on, experiential marketing is expected to be the new form of market research in the coming days. As marketers and brand ambassadors will be directly interacting with the consumers – quickly gathering live information from those engagements will be much easier for the companies that will play a vital role in better understanding consumer behavior in the long run. Leveraging marketers and brand ambassadors to data collection through experiential marketing campaigns is no doubt a valuable addition to modern brand and product promotion technology and in comparison to traditional research methods it is also incredibly more affordable. As a matter of fact this type of event marketing technology offers numerous new and different opportunities to real time market research and this is certainly expected to grow to higher levels in the coming days

Using Brochures To Market Your Business

When it comes to marketing, you have to be sharp. I like to say that I have a “competitive edge” over my competitors because I have an advantage over the marketplace: I’m a smart worker. You see the smarter you get, the more you can spend your efforts on getting sales instead of worrying about what your competitors are doing.

Instead, focus more on yourself. Don’t worry about your competition because they’re a non-factor. Do the things that you need to do to make your business successful, and keep doing it and doing it and doing it some more until you’ve conquered the niche. This is what being a renegade marketer is all about.

If you want to stick with ineffective strategies, then be my guest. But I’m here to tell you that you will waste a lot of money in the process, and you may even be forced to go out of business because of it. It’s things like this that makes marketing something that seem hard to do. But rest assured, you can have success in your business even if you have a lot of competitors.

How would I know? Well because I currently operate in a market where competition is fierce, but I still persevere because I’m having success now, and I enjoy what I’m doing. I love my job as a marketing consultant. This is what motivates me to write everyday. What about you? What do you love most about your business?

I kind of got ahead of myself here because I wanted to talk to you about how to use brochures to make more money in your business. Using brochures is a marketing strategy that a lot of women seem to love to work with, but men can do it too. You have 2 choices when it comes to creating brochures: full color, or black and white.

It will all comes down to a cost issue. To have brochures made for you, you will have to put up some money for it. And when it comes down to a marketing strategy for it, you will want to use direct response marketing to promote the products in your brochure.

Use headlines, short body copy, and a way to order each item in your brochure. You can offer it via online, or by calling a 1-800 number for them to order. You just want to make it as easy as possible to have people buy from you.

It may help you to position your brochure more like a catalog. This is what major companies do. Under every product in your brochure, include a website link they can visit to buy and provide them with a 1-800 number for them to call. Just be sure to label the items so that your customer doesn’t get confused.

So for one item, you want to label it “item 12″. And for another item, you want to label it “item 24″. All of this will be important once they’re calling in the order.

Brochures are a great way to make money in your business, and to get more people to be your customers.

Good luck with using brochures to market your products and services.