Think Direct Marketing, Think Sales: 4 Ways to Guarantee a Strong Demand for Your Next Product

The success or failure of any direct marketing business is determined by one single most important factor… sales.It’s conceivable that one of the reasons responsible for the marketing gimmicks so commonly seen on television, radio, print – and other media – that are not focused on making sales, is due to the lack of confidence in the product.Knowing that there are buying customers waiting – better yet, knocking down the door – for your product would be a huge boost to confidence and wouldn’t require the “glitz and glitter” that advertising typically comes with.A natural demand for your product provides you the best opportunity to make sales faster, more frequently, and in larger quantities. So how can you tell whether or not there is enough demand for your product?Below are four important elements that will help determine the demand for your product or service:1) Need. The smartest marketing strategy along with world class copy couldn’t sell to people who don’t need your product or service. This is the number one reason people will not buy your product or service. They don’t need it! Be sure not to waste your time and money by marketing and trying to sell to those who do not need what you have. Your attempts will be met with indifference and inaction.2) Perceived value. Price and value go hand in hand. Sales and marketing is all about building value in the eyes of the consumer that far exceeds the amount of money you’re asking her to part with. If, as a direct marketer, you can accomplish this, you will have no problem selling your product. Of course, having a great product helps!3) Trust. There isn’t a person in this world who would purchase anything from any one else who they did not trust. Consumers are constantly evaluating companies that they either need or perhaps want to do business with. Through basic powers of observation, a consumer has developed that “gut feeling” that could – and many times does -cost a direct marketer the sale.4) Delivery time. Studies have shown a direct correlation between sales and the length of time it takes customers to receive their order. Obviously the faster, the more likely they are to make the purchase and vice versa. If you can get your product out the same day, or maybe an information product that is instantly downloadable, that becomes another sales point that will encourage the prospect to pull the trigger. However, if you offer same day shipping, be sure it goes out the same day.It doesn’t matter whether the business is on the Fortune 500 list or it’s your local corner store bakery. One thing they both share in common is their perpetual need to generate sales.Marketers have had a tendency to get carried away with elements of business that don’t, or cannot be proven to, have a direct connection to such needed sales. When it comes to making the sale, the pre existence of strong demand for a particular product will always tilt the scales success in your favor.

Experiential Marketing Trends Expected To Dominate In The Coming Days

The primary purpose that experiential marketing serves is to connect the brands with their customers by creating relevant personal memories through live experiences. What was considered to be an afterthought in traditional type marketing has now become a key component in a growing number of advertising campaigns and is predicted that this number will continue to push up in the coming days. Here are some of the trends those are expected to dominate the world of event marketing in the coming days.

As modern event marketing technology primarily focuses on meaningfully impressing the customers for real conversions that a brand can count upon – quality is now preferred upon quantity and this focus upon quantity is certainly one of the major drawbacks of traditional type marketing techniques and methodologies. There is absolutely no doubt that traditional marketing tools can potentially reach a very large number of customers, but that hardly happens in reality and the number of potential customers actually reached could never be exactly counted. In contrast experiential marketing provides the marketers a realistic impression count that is based upon direct engagements and gives them a chance of increasing those numbers by improving the quality of the engagements. No doubt, expectations regarding the realm of this type of marketing are going up and that is certainly a challenge that experiential marketers are going to face in the coming years.

There is a major change in the behavior of the new generation of customers and as they are expected to spend more than 100 billion dollars this year they are certainly the main target for most brands. But at the same time they are also pretty choosy as customers and are certainly a lot more impulsive than the previous generations. It has now become extremely important for modern event marketing strategies to consider the fact that these Gen Y customers are also more inclined to become a part of a brand if they are provided with a chance of direct interaction and naturally more emphasis should be put upon experience as a necessary and primary marketing tactic for the companies. This year experts are also expecting to see increased collaboration between experiential marketing and public relation companies as creating a better awareness and growing popularity of social media platforms is also heavily contributing to this technological evolution.

If we consider our personal experiences and also the way the industry is currently moving on, experiential marketing is expected to be the new form of market research in the coming days. As marketers and brand ambassadors will be directly interacting with the consumers – quickly gathering live information from those engagements will be much easier for the companies that will play a vital role in better understanding consumer behavior in the long run. Leveraging marketers and brand ambassadors to data collection through experiential marketing campaigns is no doubt a valuable addition to modern brand and product promotion technology and in comparison to traditional research methods it is also incredibly more affordable. As a matter of fact this type of event marketing technology offers numerous new and different opportunities to real time market research and this is certainly expected to grow to higher levels in the coming days

Direct Mail Marketing

The Internet is a powerful tool. When used wisely, it can spur growth for companies in leaps and bounds. Emailing has revolutionized the way people communicate and has forever changed the pace at which we exchange information or reach out to others.

Companies that know how to harness the opportunities presented by high-speed Internet connections and email can be successful in their product launches and customer programs. Through direct mail marketing, they get in touch with the right market segment that can push their sales. And as the world gets hooked on global commerce, companies are finding growth avenues in offshore markets. And advertising to these new potential customers is done quickly and cheaply through emails. It is no wonder that today, courses on direct mail marketing are being offered by academic institutions.

Direct Mail Marketing Course

Commerce is constantly evolving. Those who want to be successful need keep track of these trends. If your company is not yet utilizing the power of direct mail marketing, then maybe it is about time you send your staff to a direct mail marketing course.

The course will equip your staff on how to write copy that work in this kind of marketing scheme. They will learn which phrases or styles of writing work and which do not. The principles of advertising and marketing will be tackled at length. From crafting effective messages, they will also learn how to lay out interesting communication tools: flyers, brochures, etc., to hook readers. When people automatically throw out ads in the mail, you need to devise ways to catch their interest long enough for them to read what you have to say.

The success of a direct mail marketing campaign rests on logistics as well. You have to make sure your intended clients receive your mail. Your staff will need to learn about the practical and cost-effective means of mailing your materials.