Using Brochures To Market Your Business

When it comes to marketing, you have to be sharp. I like to say that I have a “competitive edge” over my competitors because I have an advantage over the marketplace: I’m a smart worker. You see the smarter you get, the more you can spend your efforts on getting sales instead of worrying about what your competitors are doing.

Instead, focus more on yourself. Don’t worry about your competition because they’re a non-factor. Do the things that you need to do to make your business successful, and keep doing it and doing it and doing it some more until you’ve conquered the niche. This is what being a renegade marketer is all about.

If you want to stick with ineffective strategies, then be my guest. But I’m here to tell you that you will waste a lot of money in the process, and you may even be forced to go out of business because of it. It’s things like this that makes marketing something that seem hard to do. But rest assured, you can have success in your business even if you have a lot of competitors.

How would I know? Well because I currently operate in a market where competition is fierce, but I still persevere because I’m having success now, and I enjoy what I’m doing. I love my job as a marketing consultant. This is what motivates me to write everyday. What about you? What do you love most about your business?

I kind of got ahead of myself here because I wanted to talk to you about how to use brochures to make more money in your business. Using brochures is a marketing strategy that a lot of women seem to love to work with, but men can do it too. You have 2 choices when it comes to creating brochures: full color, or black and white.

It will all comes down to a cost issue. To have brochures made for you, you will have to put up some money for it. And when it comes down to a marketing strategy for it, you will want to use direct response marketing to promote the products in your brochure.

Use headlines, short body copy, and a way to order each item in your brochure. You can offer it via online, or by calling a 1-800 number for them to order. You just want to make it as easy as possible to have people buy from you.

It may help you to position your brochure more like a catalog. This is what major companies do. Under every product in your brochure, include a website link they can visit to buy and provide them with a 1-800 number for them to call. Just be sure to label the items so that your customer doesn’t get confused.

So for one item, you want to label it “item 12″. And for another item, you want to label it “item 24″. All of this will be important once they’re calling in the order.

Brochures are a great way to make money in your business, and to get more people to be your customers.

Good luck with using brochures to market your products and services.